Multiple communication campaigns from Saint-Gobain awarded, including “Best in Show” recognition for its Greenbuild Integrated Communications Campaign.
The Philadelphia Chapter of the Public Relations Society of America (PRSA) recognized Saint-Gobain’s public relations campaigns at its 46th Annual Pepperpot and Achievement Awards Gala on December 2, 2014. Saint-Gobain was the recipient of three awards including two first-place awards for campaigns submitted in the Community Relations and Integrated Communications categories as well as, for the first-time ever, the “Best in Show” Award.
“As a 350-year old company, we have a unique story to tell and I’m extremely proud of how we communicate our story across a variety of platforms, engage audiences with our brand in a meaningful way, and most importantly how our communications strategies help impact the lives of our customers, employees, and future generations,” said Carmen Ferrigno, Vice President of Communications for Saint-Gobain Corporation. “A PRSA Pepperpot Award is coveted in the Philadelphia region among public relations professionals and it is an honor to be awarded two first place awards and to bring home the top award.”
The PRSA Pepperpot Awards recognize best-in-class PR campaigns, tactics, and professionals. More than 110 entries were judged in 38 categories ranging from feature stories to social media campaigns and brochures to community relations.
Saint-Gobain was the recipient of the following three awards:
“Best in Show” Award
Each year, PRSA recognizes the entry that received the highest score from judges with the “Best in Show” Award. This year, Saint-Gobain was the recipient of this award for its entry in the Integrated Communications Category, which also won a Pepperpot Award.
Pepperpot Award (First Place) in Community Relations Category
The Community Relations Category recognizes programs aimed at winning cooperation and improving relations within communities. Saint-Gobain developed a national partnership, Building Our Future Together, with YouthBuild USA’s green job and construction training program in its key markets to help educate future generations about sustainable building and environmental preservation through its own example. Now nearing the end of the fourth year of the partnership, Saint-Gobain has improved relationships with local communities and government officials, secured unprecedented media attention, enhanced employee pride, and created a platform in which to tell meaningful brand stories. This is the third consecutive year Saint-Gobain has received this award for its Building Our Future Together program, which was developed and executed in collaboration with Brownstein Group.
Pepperpot Award (First Place) in Integrated Communications Category
The Integrated Communications Category recognizes programs that demonstrate leadership of public relations strategies and tactics in a creative and effective integrated campaign, along with other marketing or communications. Saint-Gobain submitted its communications program for the 2013 Greenbuild trade show, held in Philadelphia. Saint-Gobain used research, integrated communications, and measurement to launch a new positioning statement, “Life’s Material Difference” at the trade show and raise brand recognition in North America. The trade show offered the perfect forum to reach three critical audiences – customers, employees, and the general public of Philadelphia – Saint-Gobain’s hometown. This program was developed and executed in collaboration with PepperComm with support from Brownstein Group.
About Saint-Gobain in North America
Saint-Gobain, the world’s largest building materials company, has its North American headquarters in Valley Forge, Pennsylvania. As the world leader in sustainable habitat, Saint-Gobain is committed to inventing solutions to help professionals and communities around the world build and renovate comfortable, healthy, economical and energy-efficient buildings. The company has more than 265 locations in North America and approximately 15,000 employees. In the United States and Canada, Saint-Gobain reported sales of approximately $7.9 billion in 2013.
Recognized as a 2009 and 2010 ENERGY STAR Partner of the Year by the U.S. Environmental Protection Agency, Saint-Gobain earned the 2011, 2012, 2013 and 2014 ENERGY STAR Sustained Excellence Award, the highest level of recognition for outstanding contributions to protecting the environment through energy efficiency. For more information about Saint-Gobain in North America, visit www.saint-gobain-northamerica.com and connect with the company on Facebook and Twitter.
Saint-Gobain in North America:
Dina Silver Pokedoff, APR